An online survey to test consumer perceptions of a group of benefits our client was considering promoting to prospective users of its next-generation technology.
The research provided insight into what benefits our client should highlight in its ongoing marketing communications for this service, as it moved from the trial phase to full market rollout.
A quantitative and qualitative survey was conducted with potential customers, to determine the most effective way to showcase a promotional offer. The results showed which visual presentation of the promotion would best influence potential customers.
Focus groups, in-person interviews, and phone interviews took place to determine how a service company can convey trust.
Customers’ opinions about words, phrases, and ideas were gathered to help our client craft a statement that represents its values in a positive way that customers support.
Quantitative research was conducted to get an understanding of how existing, former, and prospective customers perceived the acquisition of a company.
Results can help the company determine how to position the two brands.