Internet-related benefit and feature testing

An online survey to test prospect and customer perceptions of various Internet-related benefit and feature statements our client is developing to help drive acquisition of a new Internet offering.

The research helped the company determine which benefits to feature in its marketing communications, to help drive customer acquisition of this service among prospects, encourage customers who do not yet use this service to add it, and promote retention among current users.

Benefits prioritization research

An online survey to test consumer perceptions of a group of benefits our client was considering promoting to prospective users of its next-generation technology.

The research provided insight into what benefits our client should highlight in its ongoing marketing communications for this service, as it moved from the trial phase to full market rollout.

Promotional offer

A quantitative and qualitative survey was conducted with potential customers, to determine the most effective way to showcase a promotional offer. The results showed which visual presentation of the promotion would best influence potential customers. 

Trusting your service company

Focus groups, in-person interviews, and phone interviews took place to determine how a service company can convey trust.  

Customers’ opinions about words, phrases, and ideas were gathered to help our client craft a statement that represents its values in a positive way that customers support.  

 

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