Aug 2013

20 August 2013

Retransmission research

For a major cable company, we're conducting a series of focus groups in three markets throughout the United States to identify how best to communicate effectively to customers during retransmission negotiations with individual stations.

We are rapidly building a great deal of experience on this important and sensitive issue—having done research in recent years for several different providers.

Read more

01 August 2013

Youth sports competition study

A two-phase research study (with both quantitative and qualitative components) to grow U.S. youth participation in junior sports competitions.

This research will identify obstacles in the way of significant growth (and what can be done to overcome those obstacles) and opportunities that will lead to significant growth (and what needs to be done to take advantage of those opportunities).

This project involves an online survey and in-depth interviews among the target audiences.

Read more