Jan 2019

07 January 2019

Internet-related benefit and feature testing

An online survey to test prospect and customer perceptions of various Internet-related benefit and feature statements our client is developing to help drive acquisition of a new Internet offering.

The research helped the company determine which benefits to feature in its marketing communications, to help drive customer acquisition of this service among prospects, encourage customers who do not yet use this service to add it, and promote retention among current users.

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