Brand strengthening, membership growth research

A comprehensive brand strengthening and membership growth study for a business advocacy organization.

Utilizing a multi-method quantitative approach, the research will establish benchmarks for the brand, measure interest in joining the organization, and gauge the level of member loyalty.

Case study: NPS and C-SAT

Check out our case study on the differences between NPS and customer satisfaction research.

Sports participation

Nationwide online research to measure participation in a specific sport.  We measure both total participation and frequency of participation, to come up with the total number of play occasions in the United States.  We also enumerate new, continuing, rejoining, and lapsed players.

Taylor has conducted this participation research for fourteen consecutive years.

Blog post: Exit, voice, and commitment

Check out our latest blog entry.