Sports participation

Nationwide online research to measure participation in a specific sport.  We measure both total participation and frequency of participation, to come up with the total number of play occasions in the United States.  We also enumerate new, continuing, rejoining, and lapsed players.

Taylor has conducted this participation research for fourteen consecutive years.

Management focus groups

Twelve focus groups in four cities among our client's key managers, to obtain direction and insight as it relates to upcoming company priorities.

Messaging refinement IDIs

Qualitative research to ensure our client’s existing creative is effective in engaging customers and making the financial company more relevant to their needs.

For this study, we utilized a remote-IDI methodology, interviewing customers from their homes with the aid of videostreaming.

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