Member segmentation study

A member segmentation study for a state utility, to assist in developing tailored educational and outreach strategies and determining future strategic direction.

This quantitative research will provide our client with actionable data and insights on members’ attitudes, motivations, and behaviors.

Brand strengthening, membership growth research

A comprehensive brand strengthening and membership growth study for a business advocacy organization.

Utilizing a multi-method quantitative approach, the research will establish benchmarks for the brand, measure interest in joining the organization, and gauge the level of member loyalty.

Sports participation

Nationwide online research to measure participation in a specific sport.  We measure both total participation and frequency of participation, to come up with the total number of play occasions in the United States.  We also enumerate new, continuing, rejoining, and lapsed players.

Taylor has conducted this participation research for fourteen consecutive years.

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