Market Research & Consulting News - Taylor Research & Consulting

Messaging refinement IDIs

Qualitative research to ensure our client’s existing creative is effective in engaging customers and making the financial company more relevant to their needs.

For this study, we utilized a remote-IDI methodology, interviewing customers from their homes with the aid of videostreaming.

Blog post: The commitment equation (forget customer loyalty)

Check out our latest blog entry.

Business groups

Focus groups among small business owners to test a series of advertising executions for a bundled communications product.

Much of the research focused on the existing message, and how much to adjust that message to improve relevance and engagement.