Messaging refinement IDIs

Qualitative research to ensure our client’s existing creative is effective in engaging customers and making the financial company more relevant to their needs.

For this study, we utilized a remote-IDI methodology, interviewing customers from their homes with the aid of videostreaming.

Business groups

Focus groups among small business owners to test a series of advertising executions for a bundled communications product.

Much of the research focused on the existing message, and how much to adjust that message to improve relevance and engagement.

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