Blog post: The commitment equation (forget customer loyalty)

Check out our latest blog entry.

Business groups

Focus groups among small business owners to test a series of advertising executions for a bundled communications product.

Much of the research focused on the existing message, and how much to adjust that message to improve relevance and engagement.

Blog post: What’s love got to do with it?

Check out our latest blog entry.

Brand vision survey

Quantitative research to determine to what extent our client's corporate brand vision is in line with the perceptions of company management, for both the present and the future.

More Articles...

  1. Organization member survey
  2. Blog post: Acting . . . and focus group moderating (Have a ‘warm heart and a cool mind’)
  3. Cable television programming
  4. Employee benefit testing

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