Business groups

Focus groups among small business owners to test a series of advertising executions for a bundled communications product.

Much of the research focused on the existing message, and how much to adjust that message to improve relevance and engagement.

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Brand vision survey

Quantitative research to determine to what extent our client's corporate brand vision is in line with the perceptions of company management, for both the present and the future.

Organization member survey

An online survey among our client's members, to gauge how effectively it is meeting their needs with respect to the organization’s main priorities.

In particular, the survey is focusing on two of the organization's publications, measuring their usefulness, relevance, and timing, and identifying specific measures the organization could take to better align these publications with member needs.