An in-depth interviewing program among 100 of our client's top business customers, to gauge customer satisfaction and identify areas for improvement.
The Taylor Group's experience with this type of customer satisfaction research dates back to our founding in 1987. We have been involved in the development of new measurement plans, large-scale revisions to existing plans, administration of ongoing plans, and evaluation of existing plans.
For a major cable company, we're conducting a series of focus groups in three markets throughout the United States to identify how best to communicate effectively to customers during retransmission negotiations with individual stations.
We are rapidly building a great deal of experience on this important and sensitive issue—having done research in recent years for several different providers.
A two-phase research study (with both quantitative and qualitative components) to grow U.S. youth participation in junior sports competitions.
This research will identify obstacles in the way of significant growth (and what can be done to overcome those obstacles) and opportunities that will lead to significant growth (and what needs to be done to take advantage of those opportunities).
Our client has made significant investments and changes to improve their performance in key areas—efforts which have led to improved media attention and industry-wide tracking scores. This research is designed to understand how best our client can communicate these recent improvements to have the greatest impact on perceptions and attitudes about the company.
This work will include six focus groups in three cities across the country.