"Good news" messaging research

Our client has made significant investments and changes to improve their performance in key areas—efforts which have led to improved media attention and industry-wide tracking scores.  This research is designed to understand how best our client can communicate these recent improvements to have the greatest impact on perceptions and attitudes about the company.

This work will include six focus groups in three cities across the country.

Referral concept testing research

Focus groups in three cities to test a series of concepts to support a new customer referral process our client plans to roll out during the second half of 2013.

New financial product study

Creative refinement research to support the planned launch of a new financial services product this fall.  This qualitative research, which will take place in two markets, will examine target consumer preferences for the packaging and messaging of the product.

Network outage messaging study

A multiphase study for a communications company to test messaging related to network outages.  Focus groups are being conducted in three markets among consumers and business customers who have experienced network outages as a result of significant weather events.

In addition to the groups, we are conducting a series of online bulletin boards, both among consumers as well as company employees who have significant, direct customer contact.

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