A two-phase research study (with both quantitative and qualitative components) to grow U.S. youth participation in junior sports competitions.
This research will identify obstacles in the way of significant growth (and what can be done to overcome those obstacles) and opportunities that will lead to significant growth (and what needs to be done to take advantage of those opportunities).
Our client has made significant investments and changes to improve their performance in key areas—efforts which have led to improved media attention and industry-wide tracking scores. This research is designed to understand how best our client can communicate these recent improvements to have the greatest impact on perceptions and attitudes about the company.
This work will include six focus groups in three cities across the country.