A multiphase study for a communications company to test messaging related to network outages. Focus groups are being conducted in three markets among consumers and business customers who have experienced network outages as a result of significant weather events.
In addition to the groups, we are conducting a series of online bulletin boards, both among consumers as well as company employees who have significant, direct customer contact.
Quantitative research to assess the appeal and importance to consumers of several upcoming, new services and features our client is considering bringing to market.
The business objective involves both retention and acquisition--thus we're conducting it among both our client's customers and its prospects.