Improving a Publisher's Brand

Through a quantitative approach of a nationwide survey, feedback was received from both customers and prospect customers to better understand their needs, goals, and roadblocks.  By collecting this data, a pattern is formulated, and the company can design its products to support customers while they are achieving their goals.  

Marine product branding research

Focus groups among boat owners to help our client create a recognizable brand with a positive association.

This qualitative research looks at why boat owners upgrade their boats, which brands they choose, and the emotions that motivate them to make these decisions.

Spanish-language tagline research

Quantitative research to test preferences among Spanish-speaking consumers on three of our client's Spanish-language concept/tagline alternatives.

This online survey was conducted among people who speak Spanish exclusively as well as those who are bilingual.

Financial services research

Focus groups and in-depth interviews among bank members who both have and do not have a bank rewards card.

This qualitative research explored cardholders’ use of their cards as well as non-cardholders’ reasons for not obtaining a card.

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