Acquiring a new company

Quantitative research was conducted to get an understanding of how existing, former, and prospective customers perceived the acquisition of a company.  

Results can help the company determine how to position the two brands.  


Television service messaging research

By using an online survey, opinions were gathered from customers and prospect customers to determine the most effective messaging for a new service.  

By utilizing this quantitative approach, we are able to determine what messaging most influences customers to switch their service or provider.


Improving a Publisher's Brand

Through a quantitative approach of a nationwide survey, feedback was received from both customers and prospect customers to better understand their needs, goals, and roadblocks.  By collecting this data, a pattern is formulated, and the company can design its products to support customers while they are achieving their goals.  

Marine product branding research

Focus groups among boat owners to help our client create a recognizable brand with a positive association.

This qualitative research looks at why boat owners upgrade their boats, which brands they choose, and the emotions that motivate them to make these decisions.

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