It is not always easy getting to know your customers -- their needs, interests, and behaviors.
More and more clients recently have inquired about segmentation research. We suspect this is something people are thinking about increasingly, as the market becomes more complex, competitive, and full of unknowns.
If you’re dealing with the same, we can help. Learn more about our capabilities by viewing this PDF:
More and more organizations are utilizing online communities to engage with customers within a closed, private setting, to drive improved communication and build customer affinity.
We have developed an approach to this technique called The Taylor Bridge. We invite you to learn more by reviewing this PDF:
A member segmentation study for a state utility, to assist in developing tailored educational and outreach strategies and determining future strategic direction.
This quantitative research will provide our client with actionable data and insights on members’ attitudes, motivations, and behaviors.