An online survey (both pre- and post-rollout of a new communication campaign) among business and community leaders in cities nationwide and in select large markets.
This quantitative research explored business- and community-leader impressions of our client as a tech-innovation leader.
It is not always easy getting to know your customers -- their needs, interests, and behaviors.
More and more clients recently have inquired about segmentation research. We suspect this is something people are thinking about increasingly, as the market becomes more complex, competitive, and full of unknowns.
If you’re dealing with the same, we can help. Learn more about our capabilities by viewing this PDF:
More and more organizations are utilizing online communities to engage with customers within a closed, private setting, to drive improved communication and build customer affinity.
We have developed an approach to this technique called The Taylor Bridge. We invite you to learn more by reviewing this PDF: