The Taylor Group

Industry
Expertise

 

 

From developing new products, acquiring new customers, retaining existing customers, strengthening loyalty, or dealing with churn and identifying win-back opportunities, we come to each assignment with experience in the ways in which these broad issues apply to businesses in a particular industry. Throughout the years, we have concentrated our efforts on research for businesses in a defined set of industries. This concentration—in both the work we conduct and the background learning we do—has provided us with expertise regarding the issues and trends affecting each industry, and the ability to customize the research process to best address what it is that makes each industry—and our client’s position in that industry—unique.

  • Education

    Product Development, Communications & Marketing Strategy Development, Marketing Segmentation, Alumni Engagement & More.

  • Financial Services

    Accounting/Finance, Consumer Banking, Credit Card, Credit Reporting, Insurance, Tax/Audit & More.

  • Technology

    Consumer Technology Products, Consumer Technology Services, Information Technology (B2B) & More.

  • Media & Entertainment

    Music, Movies, Sports, Magazines, Video Games, Pay-TV Services, TV Programming Marketing & More.

  • Pharmaceuticals & Healthcare

    Healthcare Providers, Insurance Plans, OTC & Rx Medications, Conditions & More.

We come to each assignment with a strong understanding of the broad issues that any business wrestles with—whether it has to do with developing new products, acquiring new customers, retaining existing customers and strengthening loyalty, or dealing with churn and identifying win-back opportunities. Just as importantly, however, we come to each assignment with experience in the ways in which these broad issues apply to businesses in a particular industry.  

Throughout the years, we have concentrated our efforts on research for businesses in a defined set of industries. This concentration—in both the work we conduct and the background learning we do—has provided us with expertise regarding the issues and trends affecting each industry, and the ability to customize the research process to best address what it is that makes each industry—and our client’s position in that industry—unique.

In all industries listed below, we have had the opportunity to work with the very largest, best known, most successful brands.  

Technology

Financial Services

Media and Entertainment

Pharmaceuticals and Healthcare

Our Clients

Industry Expertise

Contact Us

About Us

All of our work is distinguished by our dedication to design creativity, methodological rigor, client service, and most importantly, the application of results to effective business action. We strive to be the research firm our clients use for their most important projects.