The Taylor Group

Qualitative
Practice

 

 

We have a strong group of qualitative researchers, all with extensive experience in a variety of industries.
 

We rely on a range of qualitative methods, depending on the topic and audience.

Where quantitative research measures what consumers (and business decision-makers) think, feel and do, qualitative research delves below the surface, to plumb the rational and emotional underpinnings of what people think and feel and do.

Well-executed qualitative research allows the marketer to tap into what’s truly important to the target audience—in order to (1) develop products and services that will best meet consumers’ underlying needs, and (2) communicate with consumers in ways that will resonate most strongly.

Qualitative Practice

We have a strong group of qualitative researchers—two full-time focus group moderators and a corps of executive interviewers, all with extensive experience in a variety of industries.

Where quantitative research measures what consumers (and business decision-makers) think, feel and do, qualitative research delves below the surface, to plumb the rational and emotional underpinnings of what people think and feel and do.

Well-executed qualitative research allows the marketer to tap into what’s truly important to the target audience—in order to (1) develop products and services that will best meet consumers’ underlying needs, and (2) communicate with consumers in ways that will resonate most strongly.

We rely on a range of qualitative methods, depending on the topic and audience:

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About Us

All of our work is distinguished by our dedication to design creativity, methodological rigor, client service, and most importantly, the application of results to effective business action. We strive to be the research firm our clients use for their most important projects.