Quantitative
Practice
Our subject-matter expertise includes:
- Advertising Testing
- Channel Performance
- Brand/Positioning
- Competitive Analysis
- Churn Mitigation
- Concept Testing
- Customer/Employee Satisfaction
- Demand Estimation
- Market Opportunity Analysis
- Market Segmentation
- Pricing Analysis
- Product Development
We have extensive experience in all of the following data collection methods for quantitative research applications:
- Telephone
- Online
- In-Person (Face-to-Face)
- Combinations of the Above
Finally, when it comes to the analysis and interpretation of survey results, we believe that while frequencies and crosstabs often can tell the whole story, answers to some business questions require digging well below the surface findings; and we have expertise across the full range of data analytic tools:
- CHAID
- Cluster Analysis
- Conjoint and Discrete Choice
- Correspondence Analysis
- Discriminant Analysis
- Factor Analysis
- Latent Class Analytics
- MaxDiff
- Perceptual Mapping
- Predictive Modeling
- Regression
- TURF
