Why Taylor?
The Taylor Group is an evidence-based consulting firm conducting high-end, custom research for clients in a variety of industry sectors. All research projects The Taylor Group manages are 100% client-proprietary and custom-designed—from start to finish. We respond to all client RFPs with a thoughtful, well-considered proposal detailing our understanding of the business objectives, our recommended approach, timing, and fees. We take a highly consultative approach from the proposal phase, to the design of the research instrument, to the analytical plan, and all the way through to reporting the study results. No project is considered complete until the client has reviewed the findings thoroughly and had the chance to tailor the insights to their particular interests and focus of their end clients.
Our primary advantages, as we see them:
Experience
- We have been in business for over 30 years and have conducted close to 3,000 studies for our clients around the world.
- Our senior staff has been with Taylor for an average of 15 years; our founder has been studying, teaching, and practicing market and opinion research for 40 years.
Expertise
- We have deep proficiency in both quantitative and qualitative methodologies.
- We know and keep on top of the industries we are most closely involved with in our work.
- We have never been satisfied with what we know; we work to stay on top of advances in our craft, and we strive to do better work every opportunity we have.
Size
- We are large enough to handle large-scale, complex research projects (from both “professional depth” and “administrative management” perspectives).
- We are small enough to avoid the research factory syndrome—that is, our most senior management is directly involved in project execution, not just oversight.
Client Service
- We have always wanted client service to be a hallmark of this firm, and to us, the core of great client service includes: Prompt response to client requests and concerns; On-time, in-budget deliverables; Willingness to go the extra mile for clients; Being easy to do business with.
Passion
- Enthusiasm isn’t measurable, but you always know it when you see it.
- We enjoy the work we do. We hope you see it in the work we do for you.
- We enjoy who we do it with. Our senior staff has been together for an average of 15 years.
- We enjoy who we do it for. We hope this is obvious in everything we do for you.
